Write. Think. Talk.
Succeed

'It's had a huge ripple effect on the amount of time that people are having to set aside. That has an impact: you've only got so many hours in your day.'

'Clear writing has helped lift our credibility. It's important to know how to channel passion for the right audience. It feeds into us being very effective in our advocacy.'

‘We came second place for a one million pound contract a year previously, so to get a 2.9 million pound contract was just amazing.’

‘The Emphasis training course we attended was outstanding. It’s enabled our bid writing to be far more direct and effective, and helped us to find a more unified voice.’

‘We feel more confident in our writing and have a much clearer idea of what our clients are looking to get from us.’

‘The training has given us a common identity for how we write our documents, and that has been recognised by our clients as very valuable.’

‘Emphasis showed us that it is good practice to write in simple terms that your clients understand, and feel enabled and empowered by.’

‘We've been more successful in our business goals since the training and have won a number of recent bids.’

‘We chose Emphasis because they really “got it” – from the writing samples we provided, they really understood exactly what we needed and what our issues were.’

‘There is less comeback from customers who say that we can’t handle the complaint. That sort of feedback is very positive.’